BACK TO SCHOOL 2020: REFURBE YOUR EYES
A 360 ° project for Luxottica's top brands. The back to school period is of fundamental importance for the eyewear business.
To encourage sales in opticians, we have structured a strategic plan consisting of different tools: operation and prize draw, dedicated chatbox on the platform, materials for the point of sale, incentives, drive to store mechanics.
We have also selected a partner for effective and highly topical co-branding for the current period: Virgin Active, which is giving away 10,000 digital subscriptions.
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500 Ottici coinvolti, 10.000 Prizes distributed
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Concept, Communication Plan, creation of all communication materials, selection and contractualization of co-branding, Competition regulations and trade management.
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CO BRANDING VIRGIN ACTIVE
