VOGUE EYEWEAR – BRIGHT&GLAM
We have selected, for the Vogue Eyewear brand, the most popular partnership of the moment, the one with the cynical beautician.
In full lockdown, the entrepreneur made her qualitative leap and certainly for Luxottica's most fashionable brand it was important to have her by her side to ride the wave.
A demanding project, managed at 360 °, which has paid off.
300 Ottici coinvolti, 4.000 Prizes distributed
Concept, Communication Plan, creation of all communication materials, selection and contractualization of co-branding, Competition regulations and trade management.
CO BRANDING: ESTETISTA CINICA